Reading the thoughts of thousands, maybe millions, on one subject may seem like an impossible feat, but with social media aggregators such as Storify and Ping.FM, you can be instantly connected with those thoughts.
Social media aggregators allow users to keep track of streams from most social networking sites in one convenient place. Through specific social media curators, you can track friends, combine bookmarks and read RSS feeds across multiple platforms.
PR pros managing the social media accounts of dozens of clients can now breathe a sigh of relief knowing that comments involving clients can be monitored from multiple social media sites and PR pros can post to clients' multiple platforms all at one time. The assurance of keeping track of who is talking about your brand from one easy site makes these platforms the best friend of anyone in the business.
Not only can you simply monitor comments and post to sites, but recently some articles are being written based off comments from these social media content collectors. Storify allows users to create stories with embedded comments from various social media sites. The "real-time curating" of tweets and posts allows readers to have the most up-to-date information possible.
Last week, Michelle Olson attended the National Association of Real Estate Editors gathering and as she tweeted through the conference, her thoughts were logged into "Reports from a national real estate conference." The Storify story appeared on the San Diego Union Tribune's blog and featured more than a dozen industry professionals' tweets on the speakers, conference and accommodations.
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